We

See You

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Details

Client

Bohten

Services

Branding & Identity

Industry

Apparel, Eyewear & Footwear

Date

2020

The Work

Vision Changes

Everything

Premium eyewear meets sustainability

Bohten eyewear makes beautiful handcrafted frames using reclaimed wood sourced from West Africa. Bohten tasked us with crafting an identity that spoke to being more than an eyewear company: an identity that spoke to the understanding of what it means to see and be seen.

The art of seeing

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We crafted the logo with a balance of rounded edges on the left and sharp edges on the right, balancing precise workmanship with an open friendliness. The accent adds visual flair to the logo, while acknowledging its role as a diaspora brand. It celebrates the pervasive black presence, ingenuity and innovation.

DRAG

No items found.

Bohten, is renowned in Africa and beyond for its state of the art African-inspired eyewear that oozes luxury while maintaining top trends in technology in the industry with help from some of the world’s top brand developers, engineers and artisans that allow an optimized viewing experience.

DRAG

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A color palette that speaks volumes

With just black, white or orange, attention was given to contrast to make sure the palette worked in a multitude of scenarios.

Eye for Detail

We created a suite of flexible brand assets that embrace genuine and authentic moments, put people of colour at the forefront, all while maintaining that distinct Bohten perspective.