Tujengane

Pamoja

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Details

Client

Kenya Orient

Services

Social Care

Industry

Financial Services

Date

2021 to 2023

The Work

Tujengane

Pamoja

The Pension for
SME's, Friends and Groups

The Orient Umbrella Pension Scheme caters to employers looking to set up a pension scheme for their employees and any group of 5 or more individuals under one organization. With most customers unaware of the features, we crafted a campaign that would educate on product features while rallying teams together to personalize their own umbrella scheme.

The Premise

Together we can achieve so much more. In any SME team, the relationship is no longer just employer and employee, but rather a bond of team and collaboration. The Orient Umbrella Pension Scheme embraces this concept, fostering a sense of togetherness and strength. It is not just a financial plan, but a tool that brings people together and allows them to thrive as a collective. It urges every team to come together and join hands, under the banner of "Tujengane Pamoja."

DRAG

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The visuals for the campaign separated the campaign from any other insurance product online . Using a funky typeface with a mixture of serif and san-serif to give the entire campaign a post-modern look. We also added grain and texture to all images to ensure the umbrella swash blended seamelessly across the entire campaign.

DRAG

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Work Together. Save Together

Embarking on the journey of life alone may seem like the quicker path, but true growth and fulfillment comes from connecting with others. Our campaign positioned the umbrella plan as a powerful tool for those who are ready to take their next step and strive for even greater heights in life

Pension for All

The social media campaign for the Umbrella Pension Scheme was a huge success, generating a large number of leads and high levels of engagement. The campaign effectively reached the target audience and the creative and relevant content created interest among potential customers. The use of multiple platforms allowed the campaign to reach a wide range of people, and the results indicate a high level of interest in the Umbrella Pension Scheme.